The world of wine is nuanced and wonderfully complex but buying wine should be simple. Provide Grapes with some simple preferences and a budget and an expert from our network will handpick the perfect bottle for you. Not sure what you like? Grapes is the perfect place to start exploring. HOW SHOPPING WORKS:Let us know some simple preference details (color, price, etc) and an expert from our network will handpick the perfect bottle for you. Or pick out the perfect gift for someone using the same easy steps - you can even send them the wine via SMS or email. WINE SCAN:Want to remember what you’re drinking? Our wine label scan function allows you to identify and save a wine using your phone camera. PRODUCER PROGRAM:Transactions on our platform(s) generate donations to our Impact Fund which gives back directly to natural winemakers. Learning about wine is a unique experience for everyone and we’re here to encourage community, curiosity, and discovery.